The BNP Chronicle

Your unique selling proposal is how you separate yourself—in the eyes of your customers—from your competition. In essence, it’s the reason you give your customers to buy from you rather than the competition.

So what is your unique selling proposition? If you haven’t given it any thought before, what would you like it to be? If [...]

A major part of keeping profitable and growing your business is maintaining a focus on business development. Even when you’ve got the right mix of work, clients and employees you should be looking for new opportunities. You could establish a process to do this whilst ensuring your existing customers don’t get neglected. The process helps [...]