The membership model you choose makes a huge difference on the profits that you will see today and in the future. Of course, which membership pricing model is right for you depend largely on the type of site you have. Here are a few guidelines and tips to help you keep your subscription list growing. [...]
Posts under ‘Internet’
Time For A Painful Admission
If the economic return is minimal, the strategic payoff is even lower. Less than half of these corporate sites capture any self-reported customer data. The few sites that manage to gather any information do a pretty poor job of it—we estimate that they compile meaningful profiles on less than 1% of their customers. And despite [...]