A company usually chooses a brand extension strategy in order to face a fluctuant market, economic condition, and brand competition. Brand extension is not a low risk option that firms think it is, however, brand extension weaknesses are: New brand interest is ten folds big rather than brand extension. It is because the market is [...]
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The Unique of Stun Pen
Stun Pen is one of several self-defense devices that have the form of writing tools. Although the form of stun pen is not different from any other pen, the effect of stun pen is very effective for our self-defense mechanism. In other side, the form of stun pen that does not draw any attention makes [...]